It
doesn’t matter how eye-catching your website is designed to be, until you get a
few thousand eyes actually glancing through it. Companies are coming up with
really innovative website building templates and ideas. But, for those efforts
to pay off, one needs to make the website popular, which is only possible with
the digital marketing process.
Importance of Blogs
Blogs
are considered as a very effective tool in SEO for generating back links and
increasing web traffic. Many websites have enhanced their SEO rankings with regular
blog commenting. In fact, in reality, you will find very few genuine comment
posters with the sole intention of educating and informing others; most of the
rest are SEO professionals working to build their web audience.
Don’t SPAM!
Indeed,
leaving comments on relevant blogs with a link to your website is a proven
method of getting good web visibility, but at the same time spamming the blogs
with irrelevant and stupid comments is not going to do any good. Your comment
has to be informative and must add some value!
In
this article, we will make you aware about the wide array of benefits attached
to blog commenting. From the point of view of Search Engine Optimization, all
the efforts are directed with the goal of link building. By building links back
to website, a website can improve its page rank as well as search results.
Moreover, by effective commenting on popular blogs, one can also source good
traffic to the website.
Including Blog Commenting as a Part of
Your Campaign
Blogging
has become a very popular and powerful SEO technique these days, whose benefits
cannot be overlooked. It has become an important part of link building
strategy. So, all those SEO experts, who still think that there are other
better ways than this, should get their facts right and start putting efforts
in this area as well.
It is evident that the readers of the
blogs related to your industry are your prospective customers. The reason they
are reading the blog is because they have a vested interest in the products or
services you offer. So, all you need to do is post a valuable comment, which
will induce readers to click on your link, which will apparently lead them to
your website. Now by doing this, you are not just generating traffic to your
website but also getting better visibility.
Build
Credibility
Credibility is the other advantage
your site receives through blog commenting. And trust that just by posting a
random comment on a popular blog, it is not going to help. It is important that
you go through the blog thoroughly and then post your comment that adds value
to the readers. The content of your comment should be such that it must
encourage the readers to repost comments and provide additional comments
related to your post. This is the right way in which your site will also enjoy
credibility along with visibility.
Network
with New People in Your Industry
Remember that not only your
prospective buyers are reading your posts, but there are other people also
looking at your post and they may be industry experts or influencers. With
effective chain of blog commenting, over a period of time you may grab the
attention of these experts. And when these relationships grow, you are going to
enjoy better business opportunities.
Help
Your Readers Genuinely
Most importantly, there is something
beyond link building, better traffic, high ranking, good visibility,
credibility, and popularity that you achieve and that is educating and helping
the fraternity. By reading others’ blogs, you get informed about the trends and
movement of industry and get inspired to lead your business in the most
promising way.
You never know when a blog can improve
your business and spark a new idea in your mind. The more you read, greater
will be the opportunities. And, in the process, you can keep exposing your
brand to the world, and generate few authoritative backlinks to boost the SERPs
of your website as well.
The last thing that you’d want to do
is to make use of a tool like SEONuke, Scrapbox and
bombard spam comments that can potentially ruin your reputation, and possibly
even get you website penalized!
Courtesy : Ava Waters
Author Bio :
Monique Alanis is professional web designer with great
powerful talent. And also she loves to be implicated on campus and has a
passion for essay writing to help students. She also loves to
hear music.
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