When many companies invest in a new
website, they often think of the graphics as the most important element of the
design process. When you leave your website to a graphic designer, you will no
doubt have an attractive website. However, what that graphic designer can’t do
is make your product or service accessible to search engine users who are
looking to hire a company like yours. The truth is website design is more about
attracting people to your site, and less about what your site actually looks
like.
The truth is that while a graphic
designer knows all about layout and color swatches, moodboards and alignments,
they don’t understand how to optimize your site so that it organically appears
at the top of the Search Engine Results Page (or SERP) everytime a potential
client searches for the type of product or service you offer. Search Engine Optimization
(or SEO) is one of the most powerful tools available to companies who want to
naturally build their brand’s profile on any search engine — whether it’s
Google, Bing, or Yahoo.
The most important thing to remember is
that no amateur coder or recent college grad will fully understand this
process. Only a web design team with years of experience curating search engine
optimized link building is going to know how to build a brand online. According
to Digital Clicks Marketing, a web design and search engine marketing company
out of London, Ontario, the process of developing, building, and maintaining an
effective SEO strategy, getting your site ranked, reaching your target
demographics, positioning your company effectively, and promoting your product
or service in such a way that leads are generated organically and naturally
takes a lot of careful planning and delicate execution. If you want to increase
organic traffic to your site, creating lines of dialogue with potential
customers, you need a team of developers who understand the ins and outs of
SEO.
Search engines — especially the giants likeGoogle — use very sophisticated programs called “spiders” that are
used to crawl the web in a systematic way, identifying web site trends. This
data collected in this way is compiled and then meticulously analyzed and used
to determine how relevant your company is in the hierarchy of search results. The
reality is that most graphic designers and basic web designers are caught up in
the trappings of artwork, and they often don’t appreciate the need to actually
bring people to your site. Only a team that fully understands the precise
machinations of SEO can help your company get the attention it needs to
generate a greater client base, and therefore more revenue.
The sampling of SEO services from Digital Clicks Marketing
includes:
·
Building search engine
authority,
·
Narrowing search keywords and
apply them effectively,
·
Building your brand online
through linkbuilding and website blog writing, and
·
Helping your company climb to
the top of the search engine results page.
For more information on how an SEO
company like Digital Clicks can help you, consult their website to learn more
about the process, and how they can custom tailor an SEM campaign for your
specific company. A dedicated, professional web design and SEO company can help
you get to where you need to be, and the sooner you act, the quicker you can
get started on revolutionizing your online presence.
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