A total of two million blog posts are published every day. That's enough written content to be able to fill Time Magazine for just a little less than a thousand years. Content marketing has gotten to be a big deal, and the reason is that It works.
When you create original content that is geared to your readers, and it inspires social media sharing, the search engines will love you. Not every single one of those 2,000,000 blog posts that are published each day could possibly be stellar, but how do as a marketer ensure that your content marketing is better than most of the rest?